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World-Renowned Online Fraud Fighter Click Defense Certifies ABCSearch’s Click Fraud TechnologyABCSearch is the First PPC Search Network to be Validated as Virtually Free of Click Fraud
Raleigh, NC – April 23, 2007 – Click Defense Inc., (http://www.clickdefense.com) the leader in independent fraud monitoring, estimated that 2006 click fraud losses were over $1.85 billion in claims from online companies. Click fraud is projected to rise over the next decade. Click Defense Inc., today, announced that it has assessed ABCSearch, (http://www.abcsearch.com) the world’s largest privately-held PPC search network with an average of less than 5 percent potential click fraud across its entire PPC search network of thousands of search and content publishers. This represents a three-fold decrease in recent documented reports for tier one PPC networks.
In 2005, Click Defense Inc. was awarded an out of court settlement against Google for failing to protect advertisers from false clicks over web ads.
The validation process involved a thorough audit of ABCSearch traffic delivered to several advertisers who had placed the Click Defense tracking pixel on their conversion confirmation pages.
“ABCSearch has demonstrated that their anti-fraud technology is indeed able to classify and block all identifiable click fraud before reaching their advertisers,” said Scott Boyenger, CEO of Click Defense Inc. “PPC Search Networks like ABCSearch are edging up on tier one PPC networks. When it comes to delivering quality clicks they don’t end up pilfering the pocketbooks of their advertisers.”
“This positive assessment from Click Defense validates our ClickShield fraud prevention technology. It demonstrates our commitment to delivering a quality advertising experience to our advertisers—and their consumers," said Daniel Yomtobian, CEO of ABCSearch. “We’re leaps and bounds ahead of top tier search engines because they have been fighting their battles not online, but in the courtroom against class action click-fraud suits. ABCSearch is going to continually push the anti-click-fraud envelope to deliver the highest quality PPC traffic to our advertisers.”
About Click Defense
Founded in early 2004, Click Defense Inc. is an online marketing firm and application service provider headquartered in Raleigh, NC and San Diego, CA. Click Defense offers cutting-edge technology that allows customers to track, report, and enhance their online advertising experience by detecting and abating click fraud. Unlike competing solutions, Click Defense provides a wide range of fully managed solutions that specifically target customers’ online marketing needs. The company’s customers range from Fortune 1000 to Fortune 100 businesses, as well as servicing individual advertisers.
About ABCSearch
ABCSearch, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click (CPC) advertising. With over 3 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. Recently audited by ClickDefense.com, ABCSearch is the internet's first search engine to be click fraud certified by a third party. This accomplishment was made possible by the introduction of ABCSearch's propriety patent pending technology ClickShield™. To learn more about ABCSearch and its click fraud prevention capabilities, please visit http://www.abcsearch.com.
